Earned
Reach
Method™
Earned
Reach
Method™
Earned
Reach
Method™
The problem
Most practices still rely on referrals and reputation built up over years. That's earned, but it's passive — it only reaches people who already know someone who knows you.
how visibility actually works now
Search and AI overviews decide who gets considered before a referral is ever made. Someone looking for an architect starts by searching, not by asking around, and you're out of the running before you know they existed.
where most practices actually stand
No consistent press. Thin or outdated seo. Nothing published in months. Strong work, with no trail leading anyone to it.
referrals that dry up without warning
No controllable channel behind them, so a quiet quarter means an empty pipeline with no clear cause and no clear fix.
invisible on the exact search that matters
Nowhere to be found on the one phrase a serious client actually types when they're ready to hire.
no one to call when press wants a story
A journalist on a deadline goes with whoever responds first, and that's rarely the practice doing the strongest work.
a burst of activity, then months of nothing
A case study here, a press release there, with no consistent cadence behind any of it.
The result is a pipeline built on who already happens to know you, not on the work being good enough to be found.
How it works
One audit finds where the gap actually is. One initiative closes it properly. Nothing runs at low intensity across four channels at once.
the audit
Search visibility, press presence, referral network and awards, checked, not assumed. This is the starting point every quarter is measured against.
the priority
The audit points to one lever that matters most right now. That becomes the plan of work, delivered in writing before the quarter starts.
the work
Press pitching, a content batch, or an seo rebuild, whichever the audit named, run with full attention rather than split across everything at once.
the review
Reported against the gap named in month one. What worked continues. What didn't gets replaced by the next priority.
cited in search
- the page that gets chosen
- not just indexed
cited in press
- coverage in outlets clients actually read
- a name journalists already have
recommended before you're in the room
- referrals with context already formed
- the work speaks first
recognised.
the enquiry that opens with "I've seen your work," not "tell me about yourselves."
How we work together
Not a bundle of services running at once. One audited priority, run properly, every quarter, compounding into a practice that's consistently found.
the audit
the survey before the build.
We check where the practice is actually invisible right now, rather than assuming. This sets the baseline every quarter after is measured against.
- Search and AI Overview visibility check
- Press and media presence check
- Referral network and award audit
- Written plan of work delivered before month two begins
the priority
one thing done properly, not four things done thinly.
The audit points to a single lever. That's what runs, with full attention, for the quarter.
- Public relations — press coverage in the outlets your future clients read, pitched into existing journalist relationships
- Search engine optimisation — rebuilt so the practice is the source cited, not just a page that ranks and gets skipped
- Content marketing — the case studies and write-ups that give press and search something worth pointing to
the review
the model for every quarter after.
Reported against the gap named in month one. The next quarter's priority is agreed before this one ends, so the cycle never stalls waiting on a decision.
- Reporting against citations, rankings and press mentions
- Decide: continue this lever, or move to the next priority
- Next quarter's plan of work delivered
- The cycle repeats, compounding one earned result at a time
The cost
- Quarterly visibility audit
- One initiative in focus: PR, SEO or content
- Written plan of work each quarter
- Monitoring, hosting and maintenance
- Quarterly reporting on citations and recognition
- Everything in basic
- Two initiatives running concurrently
- Priority press pitching
- Plan of work reviewed and adjusted monthly
- Direct line for in-quarter changes
Both tiers are built around a fixed foundation, monitoring, maintenance, reporting and a written plan of work every quarter, so what changes month to month is always agreed in advance, never a surprise.
The result
less invisible.
more cited.
recognised for the work you're already doing.
If you want to stop relying on referrals alone and start being found by the clients who are already searching for exactly what you do, this is how you do it.
to discuss whether it's right for your studio.