We work with ambitious creative businesses and create marketing strategies. We help design, architecture, property, and event brands communicate their work better.
Our team work to understand who you are and how best to communicate that via the multiple channels available to us today.
Marketing has changed and we’ve embraced this by championing new channels when it is the best route to get your message in front of your audience.
Since 2013, October Communications has been supporting original thinkers in the US, UK and EU to build a creative and sustainable environment.
We support original thinkers to build a creative and sustainable environment. We work to understand who you are and how best to communicate that via the multiple channels available to us today. We started in 2013 to connect PR and Inbound Marketing building an agency for the way people consume messages now.
We’re passionate about the built environment and architecture. How the way a building can change the landscape for a generation, how architecture can positively affect a community and even regenerate entire towns and districts. The way that a building has the ability to deliver placemaking through its architecture.
We bring this passion to every project, devising strategies that will deliver the best message to the target audience. Our Architecture PR strategies include consumer, trade and broadcast media. Nearly all architectural building projects and firms can benefit from some kind of architecture PR activity.
Architects that are making a name for themselves by creating buildings of architectural importance, with bold designs and the use of unusual materials, are always of interest to the industry and design press. Likewise, civic, commercial, and residential building projects which have a huge impact on an area and can regenerate whole communities, are always newsworthy, both at a local and national level.
An architecture public relations campaign gives you an opportunity to establish yourself and your firm as one of the sector’s leading lights, and as a result win coveted projects and new business.
We are global in our thinking from day one. Sure, the UK has a lot of respected architecture publications but we always think about your target audience first and plan a campaign that will interest those titles.
leads
If your goal is to generate more consistency of leads, we will devise a strategy utilising a funnel approach to create more awareness, convert visitors to enquiries, and help to close sales. This is a tried-a-tested approach that we have developed over the last decade.
Sales
If your goal is to generate more consistency of leads, we will devise a strategy utilising a funnel approach to create more awareness, convert visitors to enquiries, and help to close sales. This is a tried-a-tested approach that we have developed over the last decade.
Awareness
We have decades of experience growing awareness for design and architecture brands. We dig deeper into your business to find the stories that will resonate via Public Relations and Social Media.
We have created architecture PR campaigns and generated high impact coverage for numerous placemaking and urban regeneration projects. We have gained coverage for our clients in Wallpaper*, Monocle, Financial Times, Wall Street Journal, BBC TV News, ITV News, Guardian, Observer, Le Monde, The Times, Elle Decor, Fast Company, Metropolis, Design Milk, Designboom, Dezeen, Dwell and so on and so on.
We keep a close eye on global awards and recommend the best awards to enter your projects for, writing the submission and liaising with award organisers. Our architecture PR expertise sits alongside our marketing strategy support, which focuses on your business goals as well as your immediate promotion goals.
We can also support you with social media, content creation, campaign planning, and website management. The team you meet at the beginning is the team you’ll work with throughout. We are a tightly-knitted collective with diverse backgrounds specialising in art, architecture and design. Our service and approach are bespoke to each client, meaning that whether you’re looking for support on a single project or a large-scale regeneration, we can look after you.
We started in 2013 to build an agency for how people consume messages today. We have worked with hundreds of clients within the creative industries helping them grow their businesses.
We exist to help creative businesses to grow, it’s that simple. We lift the lid and figure out what makes you unique building a strategy that will help you generate clients or customers.
We combine years of experience working with creative businesses to offer tailored guidance and deliver marketing activities each month. We’re focused on results and measure everything. You can choose from a menu of Add-ons or build a bespoke package.
October offers clients a menu of services, including Media Relations, Social Media, Search Engine Optimisation, and much more. You can start small with our starter package or build a comprehensive tailored package.
Architecture firms are excellent when it comes to drawing up plans for building remodels. They know that as architects, they must leave as much room as possible in their plans for what the clients want and they mostly deliver that. Unfortunately, architects often fall short when it comes to leaving room for their own PR plan.
When it comes to promotion and publicity, it’s always easy to help someone else look good. It makes your business slightly blinded to what it needs, though, and this is where architects don’t do very well. The good news is that with the right PR agency, your architecture firm can go very far. Some architecture firms don’t believe that they need PR. After all, good work is evident from the buildings they have completed and designed. Here’s the thing: without your business name on everything and spread far and wide in your industry, it’s only the people who walk past the building every day that are going to notice.
You need to extend your reach in your market and with your clients, and to do that, you need the right architecture PR agency to take your PR to the next level.
Why Is PR Important For Architecture Firms?
An architecture firm makes a living out of designing something beautiful for the benefit of others. They have the best of the best working for them to expand businesses, expand housing options for people, design new buildings, and have those plans brought to life. They are different from almost every other industry, as, without architects, we wouldn’t have much of the infrastructure we have right now. There are a lot of ways that architects can differentiate themselves from others in the industry, but PR is the first thing to consider. No two architectural firms are the same, and with the right architecture PR agency behind them, they can step forward and show what sets them apart from the rest. It’s not apparent to the world that architects are not all the same, but with the right strategy, they’ll see it!
It’s all about telling your story, and the right strategy with an architecture PR agency can help you to do that. They’ll be able to assist you with positioning your company as a leader in the industry, and as the PR world is changing, there’s no need for your firm to have to think about how to keep up – not when the right architecture PR agency is behind you. Along with making you look good, a PR agency can perform reputation management to ensure that any crises surrounding your firm are kept private until you decide otherwise. It isn’t just things like visual appeal, but if there are internal data breaches – these can be handled by your PR team.
PR Questions Answered
There are some everyday worries that some architectural firms have when it comes to whether they should engage with a PR company for their campaigns. Below, you’ll find some common questions and their answers:
Do We Have Enough To Discuss?
Many smaller firms don’t believe they have anything to say, sitting in the shadow of the larger architectural giants. The thing is, even the small firms have a voice, and they can only become the larger firm if they use it.
The smaller architectural projects are just as valuable as the large ones, and with the right architecture PR agency working alongside them, they can make their voice heard. It’s what you say, sure, but it’s also how you say it.
Can I Afford PR Campaign?
A valid question by any architectural firm, but the real question is whether you can afford not to have one. PR is all about you – your corporate reputation, your customer engagement, your business relationships, and trust levels. It’s all incorporated to create a “face” for your business. With the best architecture PR agency, you can nurture that and grow your business in ways that you didn’t expect to be able to.
Does PR Take Away From Our Business?
Time is money in architecture, and you likely have spent a lot of time on each project you have been working on. Excellent design takes time, which you have valiantly given. You don’t necessarily need to put much time into your PR campaign, not when you engage with an architecture PR agency. They can do it for you, with you having an insight as to what’s happening and why. You may not have time to write a campaign and launch it, but your PR agency can.
How Do We Get Started?
Kicking a PR campaign into gear can take a little time, but when you speak to the experts about what you want, you won’t find it hard to get going at all. At October Communications, we can talk you through the best channels to use to tell your story. The best possible mix of media channels blended together will create a campaign worth having, and we know how to do this for you with ease. Getting started isn’t hard – all it takes is calling us now.
Contact October Communications
It’s so important today to stay on top of the trends and engage your target audience. You need to see whether you are doing well, sure, but if you’re not packing the right punch with your business, you need to consider investing in a PR agency for your campaign.
Hiring the right architecture PR agency makes a huge difference to your business. You can keep up with the speed of technology and keeping up with expert knowledge, and all of this can be difficult to manage alone. Speaking to the experts at October Communications is going to ensure that you do well, and you can get started on your PR campaign right now with our help.
