Google Trends

Google Trends is a search trends feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time.

Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume.

Google Trends provides keyword-related data including search volume index and geographical information about search engine users.

How to Use Google Trends

You can explore Google Trends from the top down by visiting the tool and seeing what searches are currently trending, then digging into a topic for more information. For example, Google Trends recently shared information on trending searches related to Hurricane Irma, such as top relevant search terms across the U.S. and top “how to” search queries in Florida.