We work with ambitious creative businesses and create marketing strategies. We help design, architecture, property, and event brands communicate their work better.
Our team work to understand who you are and how best to communicate that via the multiple channels available to us today.
Marketing has changed and we’ve embraced this by championing new channels when it is the best route to get your message in front of your audience.
Since 2013, October Communications has been supporting original thinkers in the US, UK and EU to build a creative and sustainable environment.
We support distinguished craft makers in building a creative and sustainable environment. By understanding your unique artistry, we effectively communicate it through multiple channels, aligning with how people consume messages today. Since 2013, we have seamlessly connected PR and Inbound Marketing to create an agency that caters to the modern landscape.
We are passionate about the world of craftsmanship, recognising how exceptional design and artistry can transform spaces and enrich communities. We bring this passion to every project, devising strategies that deliver the best message to your target audience. Our expertise spans consumer, trade, and broadcast media, ensuring your creations gain the attention they deserve.
We celebrate and support original thinkers in the craft sector, taking the time to understand who you are and crafting the best communication strategies for your work. Our integrated approach blends PR and marketing to create powerful, cohesive campaigns designed with a global perspective. From the outset, we consider both local and international target audiences, ensuring your creations resonate worldwide. Our high-impact media coverage includes prestigious outlets like Financial Times, Wall Street Journal, BBC TV News, Guardian, and many more.
leads
If your goal is to generate more consistency of leads, we will devise a strategy utilising a funnel approach to create more awareness, convert visitors to enquiries, and help to close sales. This is a tried-a-tested approach that we have developed over the last decade.
Sales
If your goal is to generate more consistency of leads, we will devise a strategy utilising a funnel approach to create more awareness, convert visitors to enquiries, and help to close sales. This is a tried-a-tested approach that we have developed over the last decade.
Awareness
We have decades of experience growing awareness for design and architecture brands. We dig deeper into your business to find the stories that will resonate via Public Relations and Social Media.Â
Our passion for the world of craft drives us to showcase how your creations can transform spaces and enrich communities. We focus on projects that use unique designs and exceptional materials, ensuring they stand out and make a significant impact.
We tailor our strategic PR campaigns to deliver your message to the right audience through consumer, trade, and broadcast media. We also identify and enter your work into global awards, enhancing your recognition and credibility. Our team crafts compelling content and manages your social media presence to engage with your audience effectively. Additionally, we provide comprehensive support for planning and executing effective campaigns and maintaining your online presence.
We believe in highlighting creations that significantly impact the design world and contribute to the appreciation of fine craftsmanship. Our local and national coverage ensures your work gains attention at all levels. Whether you need support for a single project or a collection, our bespoke services are tailored to meet your specific needs.
We bring our passion for craftsmanship and design to every project, devising strategies that resonate with your target audience. Our client-centric approach ensures you work with the same dedicated team from start to finish, offering a seamless experience.
Since 2013, we have partnered with hundreds of clients in the creative industries, helping them grow their businesses and achieve their goals. Let us help you elevate your craft with our expert PR and marketing services.
Our service offerings are flexible and customisable. You can choose from a variety of services, including Media Relations, Social Media, SEO, and more. Start small with our starter package or build a comprehensive, tailored package to suit your needs. We are here to support you in every step of your journey, ensuring your work gains the recognition and impact it deserves.
We started in 2013 to build an agency for how people consume messages today. We have worked with hundreds of clients within the creative industries helping them grow their businesses.
We exist to help creative businesses to grow, it’s that simple. We lift the lid and figure out what makes you unique building a strategy that will help you generate clients or customers.
We combine years of experience working with creative businesses to offer tailored guidance and deliver marketing activities each month. We’re focused on results and measure everything. You can choose from a menu of Add-ons or build a bespoke package.
October offers clients a menu of services, including Media Relations, Social Media, Search Engine Optimisation, and much more. You can start small with our starter package or build a comprehensive tailored package.
In an industry defined by creativity and personal expression, craft makers must leverage public relations (PR) to gain visibility, build brand recognition, and connect with their audience. PR strategies tailored to the unique needs of craft makers can elevate their profiles, enhance their reputations, and drive business growth. Here’s why PR is crucial for craft makers:
For craft makers, building a strong brand identity is essential to stand out in a crowded market. PR helps craft makers showcase their unique products and stories to a wider audience through media features, influencer partnerships, and social media campaigns. This increased visibility can attract new customers and establish the craft maker as a recognisable brand.
For example, the success of brands like Etsy relies heavily on PR to highlight the distinctiveness of individual sellers and their handcrafted goods. Through curated stories and media placements, Etsy artisans gain significant exposure and credibility??.
Effective PR ensures that craft makers reach their target audience—consumers who appreciate and seek out handmade, unique items. By identifying and engaging with niche media outlets, blogs, and social media influencers, PR can connect craft makers with communities that value craftsmanship and creativity.
An excellent example is the collaboration between craft makers and influencers in the DIY and home decor spaces. These partnerships not only showcase the products but also demonstrate their use and appeal to a broader audience??.
Craft makers often have compelling stories behind their creations, which can be a powerful tool for PR. Sharing the journey of the craft maker, the inspiration behind their work, and the process of making can resonate deeply with consumers. This storytelling approach builds a deeper emotional connection and enhances brand loyalty.
Publications like Country Living and Martha Stewart Living frequently feature in-depth profiles of craft makers, highlighting their personal stories and craftsmanship, which helps build a loyal customer base??.
Media coverage can significantly boost sales by introducing craft makers to new audiences. Articles, features, and interviews in relevant publications can drive traffic to their online stores or physical locations. Effective PR campaigns can create buzz around product launches, seasonal collections, or special events, driving both immediate and long-term sales.
The seasonal holiday market is a prime time for craft makers to leverage PR. Features in gift guides and holiday round-ups can lead to substantial increases in sales during peak shopping periods??.
PR is also instrumental in helping craft makers build networks within the industry. By participating in events, exhibitions, and trade shows, and securing media coverage of these activities, craft makers can connect with other professionals, potential collaborators, and industry influencers. These relationships can lead to new opportunities, partnerships, and growth.
Craft fairs like Renegade Craft Fair and events such as the National Stationery Show are perfect examples where PR can amplify a craft maker’s presence and foster industry connections??.
Reputation is vital for craft makers, especially those who depend on a loyal customer base and word-of-mouth referrals. PR provides the tools to manage reputation proactively, addressing any negative feedback or crises effectively. Transparent communication and timely responses can help maintain trust and credibility.
For instance, a craft maker facing supply chain issues or product recalls can use PR to communicate openly with customers, explaining the situation and the steps being taken to resolve it. This approach helps to retain customer trust and loyalty even in challenging times.
For craft makers, PR is an invaluable tool that enhances visibility, connects with the right audience, showcases craftsmanship, drives sales, builds community, and manages reputation. By investing in strategic PR efforts, craft makers can ensure their unique products and stories reach and resonate with a broader audience, ultimately contributing to their success and growth in the market.
