We work with ambitious creative businesses and create marketing strategies. We help design, architecture, property, and event brands communicate their work better.
Our team work to understand who you are and how best to communicate that via the multiple channels available to us today.
Marketing has changed and we’ve embraced this by championing new channels when it is the best route to get your message in front of your audience.
Since 2013, October Communications has been supporting original thinkers in the US, UK and EU to build a creative and sustainable environment.
We are deeply passionate about design and architecture and its potential to transform the world around us. We don’t say that as a flippant statement, we’ve seen how great design makes lives better. Our mission has always been to support original thinkers who are committed to building a creative and sustainable environment through the power of design.
At the heart of our approach is a belief in the power of innovation to solve the complex challenges facing our society. We believe design should be innovative, useful, honest and environmentally-friendly.
We bring our passion to every project, devising strategies that will deliver the best message to the target audience. Our Design PR strategies include consumer, trade and broadcast media.
We are global in our thinking from day one. Sure, the UK has a lot of respected design publications but we always think about your target audience first and plan a campaign that will interest those titles.
leads
If your goal is to generate more consistency of leads, we will devise a strategy utilising a funnel approach to create more awareness, convert visitors to enquiries, and help to close sales. This is a tried-a-tested approach that we have developed over the last decade.
Sales
If your goal is to generate more consistency of leads, we will devise a strategy utilising a funnel approach to create more awareness, convert visitors to enquiries, and help to close sales. This is a tried-a-tested approach that we have developed over the last decade.
Awareness
We have decades of experience growing awareness for design and architecture brands. We dig deeper into your business to find the stories that will resonate via Public Relations and Social Media.Â
We have created design PR campaigns and generated high impact coverage for numerous industrial, product and interior projects. We have gained coverage for our clients in Wallpaper*, Monocle, Financial Times, Wall Street Journal, BBC TV News, ITV News, Guardian, Observer, Le Monde, The Times, Elle Decor, Fast Company, Metropolis, Design Milk, Designboom, Dezeen, Dwell and so on and so on.
We work to push the boundaries of how most agencies work, using AI and automation to power our work, leaving us more time to focus on the strategic work. Our team is constantly researching new opportunities, never resting on our laurels to ensure that you receive the best possible output. We also foster a collaborative environment that encourages open communication and idea sharing.
We can also support you with social media, content creation, campaign planning, and website management. The team you meet at the beginning is the team you’ll work with throughout. We are a tightly-knitted collective with diverse backgrounds specialising in art, architecture and design. Our service and approach are bespoke to each client, meaning that whether you’re looking for support on a single project or a large-scale regeneration, we can look after you.
We started in 2013 to build an agency for how people consume messages today. We have worked with hundreds of clients within the creative industries helping them grow their businesses.
We exist to help creative businesses to grow, it’s that simple. We lift the lid and figure out what makes you unique building a strategy that will help you generate clients or customers.
We combine years of experience working with creative businesses to offer tailored guidance and deliver marketing activities each month. We’re focused on results and measure everything. You can choose from a menu of Add-ons or build a bespoke package.
October offers clients a menu of services, including Media Relations, Social Media, Search Engine Optimisation, and much more. You can start small with our starter package or build a comprehensive tailored package.
One of the big decisions that businesses need to make is whether they need a PR consultancy for their design business. Millions of companies are currently reviewing the sales for the year against their planned objectives, and if you’re in the same position, you may be wondering how to improve your numbers for next time. One question that may be swirling around in your mind is whether a design PR consultancy London could give you the leg up that you need to improve those numbers.
It may seem like an overwhelming prospect as to whether a PR consultancy is really necessary, but it’s something that SMEs need to consider – even at the most basic level. Whether a PR consultancy is needed depends on a lot of factors, and finding the right design PR consultancy, London takes knowing what your business needs and what you want for it. You want to find an consultancy with the right experience and style of working to match your design consultancy objectives. You also want to ensure that their price matches your expectations!
Assessing The Performance
Do you already have a design PR consultancy London promoting your business for you? How are they doing? It’s one of the first things to think about and assessing their performance is essential. It’ll tell you whether or not you need to change agencies, which can be a challenge. If your current PR consultancy is not meeting the initial targets that were set out, then it’s an obvious choice to change the design PR consultancy London that you are using. However, you need to know WHY those expectations are not being met.
Sometimes, it comes down to a lack of experience. Other times, it’s because you’re using a generic PR consultancy for your design business rather than one that is specifically designed for your design company. You need to have a PR consultancy on your side that is the right fit for your needs, and PR is most effective when you have a clear and easy to understand strategy. You must also have a PR team working with you who understand your market. Not every PR consultancy is going to be effective for your design consultancy. The design PR consultancy London that you work with should have the same thinking that you do and understand your position.
What Do You Need To Consider?
Whether you are assessing your current team or you are thinking about moving, let’s look at what you should consider:
PR rules change very quickly, as does the design industry, especially in this digital age in which we are currently living. Your business has to be able to keep up or get out of the race altogether, and you have to know when to make your move. The thing is, if your PR firm doesn’t know this, you’re with the wrong consultancy. An excellent design PR consultancy London will be able to keep your relationship working with current trends customised to fit your business. If you are working with a PR firm that deals mostly with B2B communications and your company operate in a B2C field, it’s not going to work.
Choosing your PR consultancy for your design business has to be a careful decision before you commit to anything. Interviewing the right consultancy to discover what companies it supports will make a difference, and the right industry is not something on which you can compromise.
You have the right to high expectations of your design PR consultancy London, and if those expectations aren’t met, you also have the right to go elsewhere. A good design PR consultancy London will hit every target without fail, and when it can’t, they’ll be able to tell you exactly why. Communication is going to be essential for this relationship, and your company’s success depends on it.
Getting Under Your Business Skin
An excellent PR consultancy needs to get under the skin of your business. They need to anticipate changes and know what moves to make to achieve the best results. The design industry is demanding and lucrative, and your business can be a part of that with the right PR support. Working with October Communications is going to ensure that your design business benefits from some of the best PR support you could hope for. We know from extensive experience that the best design campaigns are developed and delivered when we understand you and what you have to offer. When we know your business better, we can work as an extension to your existing PR and Marketing department, seamlessly fitting in and working for you to reach the design markets even further.
You no doubt want your business to be the best success it can be, and we know the answers to the questions that you should be asking. If you want to learn more about the best design and PR consultancy London has to offer, then calling October Communications today will be the first step that you take.
