Marketing & PR for Events
Since 2013
Supporting original thinkers to build a creative and sustainable environment
We work with ambitious creative businesses and create marketing strategies. We help design, architecture, property, and event brands communicate their work better. Our team work to understand who you are and how best to communicate that via the multiple channels available to us today. Marketing has changed and we’ve embraced this by championing new channels when it is the best route to get your message in front of your audience.
Selected Clients: Events
Marketing & PR for Events
Expert PR for Design Events
We support organisers of prestigious design events in creating memorable and impactful experiences. By understanding your unique vision, we effectively communicate it through multiple channels, aligning with how people consume messages today. Since 2013, we have seamlessly connected PR and Inbound Marketing to create an agency that caters to the modern landscape.
We are passionate about the world of design and architecture events, recognising how exhibitions, festivals, and cultural capitals can transform communities and enrich the cultural landscape. We bring this passion to every project, devising strategies that deliver the best message to your target audience. Our expertise spans consumer, trade, and broadcast media, ensuring your event gains the attention it deserves.
We celebrate and support original thinkers in the event sector, taking the time to understand who you are and crafting the best communication strategies for your events. Our integrated approach blends PR and marketing to create powerful, cohesive campaigns designed with a global perspective. From the outset, we consider both local and international target audiences, ensuring your events resonate worldwide. Our high-impact media coverage includes prestigious outlets like Financial Times, Wall Street Journal, BBC TV News, Guardian, and many more.
We help you with…
Lead Generation
Sales
Awareness
We help you with…
Lead Generation
If your goal is to generate more consistency of leads, we will devise a strategy utilising a funnel approach to create more awareness, convert visitors to enquiries, and help to close sales. This is a tried-a-tested approach that we have developed over the last decade.
Sales
If eCommerce is the core of your business we can help to generate more sales via Search Engine Optimisation, Pay-Per-Click Advertising, and Social Media. We will use Public Relations to support this and increase Organic and Referral Traffic to your website.
Awareness
We have decades of experience growing awareness for design and architecture brands. We dig deeper into your business to find the stories that will resonate via Public Relations and Social Media.
Marketing & PR for Events
Strategic PR Campaigns
Our passion for design and architecture drives us to showcase how your events can transform communities and enrich the cultural landscape. We focus on events that feature innovative designs, exceptional exhibitions, and engaging experiences, ensuring they stand out and make a significant impact.
We tailor our strategic PR campaigns to deliver your message to the right audience through consumer, trade, and broadcast media. We also identify and enter your events into global awards, enhancing your recognition and credibility. Our team crafts compelling content and manages your social media presence to engage with your audience effectively. Additionally, we provide comprehensive support for planning and executing effective campaigns and maintaining your online presence.
We believe in highlighting events that significantly impact the design and architecture world and contribute to the appreciation of fine craftsmanship and innovative design. Our local and national coverage ensures your events gain attention at all levels. Whether you need support for a single exhibition or a large-scale festival, our bespoke services are tailored to meet your specific needs.
We bring our passion for design and architecture to every project, devising strategies that resonate with your target audience. Our client-centric approach ensures you work with the same dedicated team from start to finish, offering a seamless experience.
Since 2013, we have partnered with hundreds of clients in the creative industries, helping them grow their businesses and achieve their goals. Let us help you elevate your design and architecture events with our expert PR and marketing services.
Our service offerings are flexible and customisable. You can choose from a variety of services, including Media Relations, Social Media, SEO, and more. Start small with our starter package or build a comprehensive, tailored package to suit your needs. We are here to support you in every step of your journey, ensuring your events gain the recognition and impact they deserve.
Case Studies
Using Search Engine Optimisation to Increase Organic Traffic
How we used Content Marketing to find new clients
Marketing & PR for Events
Why
choose
us?
We started in 2013 to build an agency for how people consume messages today. We have worked with hundreds of clients within the creative industries helping them grow their businesses. We exist to help creative businesses to grow, it’s that simple. We lift the lid and figure out what makes you unique building a strategy that will help you generate clients or customers.
We combine years of experience working with creative businesses to offer tailored guidance and deliver marketing activities each month. We’re focused on results and measure everything. You can choose from a menu of Add-ons or build a bespoke package.
October offers clients a menu of services, including Media Relations, Social Media, Search Engine Optimisation, and much more. You can start small with our starter package or build a comprehensive tailored package.
Marketing & PR for Events
The Importance of PR for Design Festivals and Architectural Events
Public relations (PR) is a critical component for the success of design festivals and architectural events. These events, which serve as platforms for showcasing innovation, fostering industry connections, and engaging with a broader audience, benefit immensely from well-executed PR strategies. Here’s why PR is essential for such events and how it can be effectively leveraged.
1. Enhancing Visibility and Attendance
One of the primary goals of PR for design festivals and architectural events is to increase visibility and attract attendees. Through strategic media outreach, press releases, and collaborations with influencers, PR can generate buzz and ensure that the event reaches a wider audience. This heightened visibility not only boosts attendance but also enhances the event’s profile within the industry.
For example, the Milan Design Week, one of the most renowned design festivals globally, extensively uses PR to attract international media coverage and attendance. By engaging with global publications and design influencers, the festival draws thousands of visitors each year.
2. Building Credibility and Prestige
Effective PR can position a design festival or architectural event as a prestigious and must-attend occasion. By securing coverage in reputable industry publications and securing endorsements from well-known figures, PR efforts can build the event’s credibility and prestige. This, in turn, attracts high-caliber participants and attendees, including renowned designers, architects, and industry leaders.
Events like the Venice Biennale of Architecture benefit from strategic PR campaigns that highlight their historical significance and the participation of acclaimed architects, thereby reinforcing their status as premier events in the architectural world.
3. Engaging with the Community
PR strategies that focus on community engagement can significantly enhance the impact of design festivals and architectural events. By involving local communities through outreach programs, workshops, and collaborations with local media, events can foster a sense of ownership and participation among residents. This not only broadens the event’s reach but also ensures a more engaged and supportive audience.
The London Festival of Architecture, for example, actively engages with local communities through a series of public events, installations, and competitions, creating a vibrant and inclusive atmosphere.
4. Showcasing Innovation and Talent
Design festivals and architectural events are platforms for showcasing the latest innovations and emerging talents. Through targeted PR campaigns, event organisers can highlight key exhibitions, notable speakers, and groundbreaking projects. This not only attracts media attention but also positions the event as a hub of cutting-edge design and thought leadership.
The Salone del Mobile in Milan effectively uses PR to spotlight new product launches and design innovations, attracting designers and buyers from around the world.
5. Managing Event Reputation
PR plays a crucial role in managing the reputation of design festivals and architectural events. In the event of any issues or controversies, a well-prepared PR team can address concerns promptly and professionally, ensuring that the event’s reputation remains intact. This involves crisis communication strategies, transparent information dissemination, and maintaining positive relationships with the media and stakeholders.
6. Creating Long-Term Relationships
Long-term success for design festivals and architectural events often hinges on the relationships built with media, sponsors, and attendees. PR helps in nurturing these relationships through regular communication, exclusive previews, and VIP experiences. By creating lasting connections, PR ensures sustained interest and support for future events.
Conclusion
For design festivals and architectural events, PR is not merely an add-on but a vital component that drives visibility, credibility, community engagement, and long-term success. By strategically managing media relations, community outreach, and reputation, PR ensures that these events not only attract large audiences but also establish themselves as key fixtures in the design and architecture calendar.