Marketing for Architects in the Age of Insularity
The 2026 Edelman Trust Barometer surveyed 33,938 people across 28 countries. Its headline is blunt: trust has retreated inward, toward the small, the local and the familiar. For architecture and
Tell the story of who you are with your whole heart
Brené Brown is an American professor, lecturer, author, and podcast host. She has spent decades studying the topics of courage, vulnerability, shame, and empathy. She is, to date, the author of five #1 New York Times bestsellers, namely The Gifts of Imperfection, Daring Greatly, Rising Strong, Braving the Wilderness, and Dare to Lead. Brené hosts the Unlocking Us and Dare to Lead podcasts. Her TED talk, “The Power of Vulnerability”, has been widely viewed. Her filmed lecture, Brené Brown: The Call to Courage, debuted on Netflix in 2019.
She studies human connection — our ability to empathise, belong, love. In a poignant, funny talk, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand humanity. A talk to share.
When it comes to marketing, bringing personality to your messages is key and the best way to do this is to ‘tell the story of who you are with your whole heart’. What we mean by that is to really focus on what makes your business unique, really dig deep to know why you exist and project that to the world through whatever means possible. Your audience will connect with you on a deeper level and understand your purpose.
Take a look at the video to understand more about the power of vulnerability…
